Motley Fool pricing, Motley Fool cost and subscription cost, from Stock Advisor to Epic Plus
The Motley Fool sells three stock-picking tiers with printed prices and an all-access bundle without one. Stock Advisor is $99 for a new member's first year and $199 after that. Epic is $299, then $499. Epic Plus is $1,399, then $1,999. Every introductory price renews at the list price.
- 1 THESIS
- 2 EVIDENCE
- 3 BACKTEST
- 4 RISK
- 5 VERDICT
02 EVIDENCE · FUNDAMENTALS
04 RISK · IN PLAIN ENGLISH
Sample scenarios, not a live backtest of what you typed. Past performance does not guarantee future results. Educational analysis only, not financial advice.
In short
Motley Fool Stock Advisor costs $99 for the first year for new members and renews at its $199 a year list price. Motley Fool Epic costs $299 for the first year and renews at $499 a year. Epic Plus costs $1,399 for the first year and renews at $1,999 a year. The Motley Fool compare page states that each membership "will renew at the then-current list price at the end of the one-year membership term". Motley Fool One, the all-access bundle, has no price on the Motley Fool pages we read; third-party reviews report $13,999 a year.
Past performance does not guarantee future results. For educational and informational purposes only. Not financial advice. Consult a licensed advisor.
SIDE BY SIDE - PRICING CHECKED SEPTEMBER 29, 2026
Every Motley Fool plan, who it is for, and the honest alternatives at each price
One card per Motley Fool tier plus the closest priced alternatives, including an honest card for this site.
| Tool | Best for | Price (September 29, 2026) | The honest limitation |
|---|---|---|---|
| Motley Fool Stock Advisor | A long-term investor building a portfolio of about $25,000 or more who wants two new stock ideas a month and a ranked list to buy from | $99 the first year for new members, then $199 a year | Two picks a month and a Top 10 ranking. No screener, no backtesting, and the headline return is an average of every pick since launch. |
| Motley Fool Epic | An investor with $50,000 or more who wants more ideas, dividend picks and a pre-built model portfolio | $299 the first year for new members, then $499 a year | More picks is more to research. Seven a month is a lot for someone who holds for years. |
| Motley Fool Epic Plus | A $100,000+ investor who wants daily quantitative recommendations on top of the Epic services | $1,399 the first year for new members, then $1,999 a year | 2.00% a year of a $100,000 portfolio at list, which is a fund-manager fee for newsletter content. |
| Motley Fool One | A large portfolio that wants every Fool service and portfolio | No price on the Fool pages we read; reviews report $13,999 a year | The terms say "there are NO REFUNDS". The 30-day guarantee is a credit toward another Fool membership. |
| Zacks Premium | A hands-on investor who wants a quantitative rank on every stock rather than a few picks | $249 a year after a 30-day trial | A filter, not picks, and Zacks says its headline Rank return is not achievable with actual portfolios. |
| Seeking Alpha Premium | An investor who wants written analysis, transcripts and quant grades on stocks they already follow | $299 a year after a $4.95 first month | Nonrefundable once billed, and no picks in the Stock Advisor sense. |
| AgentTrading Analyst | An investor who wants to know whether a buying rule, such as buying every new pick and holding three years, held up after costs | $99 a month, or $588 a year. Starter is $49 a month | We do not publish stock picks or rankings. Keep a newsletter for ideas. |
Prices are the vendors' public list prices, checked September 29, 2026, and vendors change them. Verify current pricing and capabilities with each vendor before you buy.
Motley Fool Stock Advisor
A long-term investor building a portfolio of about $25,000 or more who wants two new stock ideas a month and a ranked list to buy from
Stock Advisor is the product most people mean by a Motley Fool subscription. One pick comes from the Hidden Gems team on the first Thursday and one from Rule Breakers on the third, and both teams update the Top 10 rankings on the fourth Thursday. At list price it costs 0.80% a year of a $25,000 portfolio.
Motley Fool Epic
An investor with $50,000 or more who wants more ideas, dividend picks and a pre-built model portfolio
Epic bundles four scorecards (Stock Advisor, Rule Breakers, Hidden Gems and Dividend Investor), a 50+ stock Epic Portfolio, the Fool 5Y Score and planning tools. It costs 1.00% a year of a $50,000 portfolio at list.
Motley Fool Epic Plus
A $100,000+ investor who wants daily quantitative recommendations on top of the Epic services
Epic Plus adds "daily Moneyball recs" to eight or more monthly picks. It makes sense only at a portfolio size where $1,999 is a small fraction of assets.
Motley Fool One
A large portfolio that wants every Fool service and portfolio
One is the all-access tier. Before paying five figures, read its terms: the guarantee lets you move the purchase price to another portfolio-level membership within 30 days, which is not the same as getting it back.
Zacks Premium
A hands-on investor who wants a quantitative rank on every stock rather than a few picks
The nearest rival for a research budget of about $200 to $250. Every plan is on our Zacks pricing page.
Seeking Alpha Premium
An investor who wants written analysis, transcripts and quant grades on stocks they already follow
Research depth rather than recommendations. Every plan is on our Seeking Alpha pricing page.
AgentTrading Analyst
An investor who wants to know whether a buying rule, such as buying every new pick and holding three years, held up after costs
A newsletter tells you what to buy. We test how you plan to buy it: type the rule in plain English, and it runs on 20+ years of adjusted daily data with a 0.1% cost per trade, then reports every trade, the drawdown and a plain verdict against buy and hold. Start on the trading strategy tester.
Past performance does not guarantee future results. For educational and informational purposes only. Not financial advice. Consult a licensed advisor.
EVERY PRICE AND TERM, QUOTED FROM THE MOTLEY FOOL
Motley Fool pricing, what the Fool states, where it states it, and what it means for your bill
Every row is quoted from the Motley Fool compare page, a service page, the intro offer, the terms of service or the Fool Rules. Where a figure comes from a third-party review rather than the Fool, the row says so.
| Question a buyer asks | What the Motley Fool states | Where it is stated | What it means for you |
|---|---|---|---|
| How much is Stock Advisor? | "$199/ year" list price, "$99" as an "introductory promotion for new members only". | fool.com/services/compare; fool.com/intro | $99 in year one if you have never been a member, $199 every year after. |
| What happens after the first year? | "Membership will renew at the then-current list price at the end of the one-year membership term." | Compare page footnotes, one per plan | The renewal doubles Stock Advisor, adds $200 to Epic and $600 to Epic Plus. |
| How much is Epic? | "$499/ year" list, "$299" intro, "7" monthly picks across Stock Advisor, Rule Breakers, Hidden Gems and Dividend Investor. | Compare page; fool.com/services/epic | Epic is four scorecards for $300 more than Stock Advisor at list. |
| How much is Epic Plus? | "$1,999/ year" list, "$1,399" intro, "8+ with daily Moneyball recs". | Compare page | The first tier priced for a $100,000+ portfolio. |
| Can I get a refund? | On monthly memberships "There are NO REFUNDS". Annual members get one only if the offer included a guarantee, for up to "thirty (30) days". Stock Advisor and Epic pages print a 30-day money back guarantee. | Stock Advisor Terms and Conditions of Service, last updated February 5, 2026; service pages | Cancel inside 30 days on an annual plan or keep it for the year. Monthly billing has no refund at all. |
| Does Motley Fool One refund? | "there are NO REFUNDS". Qualifying purchases get 30 days "to apply your full purchase price towards another portfolio level membership". | Motley Fool One Terms and Conditions of Service, last updated February 5, 2026 | The One guarantee is a credit toward another Fool plan, not cash back. |
| Does it auto-renew? | Membership "will automatically renew until you notify us of your decision to terminate", billed "at the then-current rate". | Stock Advisor and Motley Fool One terms | Diarize the renewal date on the day you buy. |
| What is the 934%? | "+934% STOCK ADVISOR RETURNS" vs "+213% VS. THE S&P 500" as the average of Stock Advisor recommendations; 933% vs 212% on the intro page, same day. | fool.com/services/stock-advisor; fool.com/intro, as of September 29, 2026 | An average of every pick since launch. A new member cannot buy the old picks at the old prices. |
| Can a financial advisor use it? | Content may be copied "for your personal, non-commercial use"; "any commercial use of our Content, is prohibited without the Fool's prior written permission". The Fool "is not in the business of rendering personalized or individualized investment advice". | The Motley Fool's Rules, last updated January 29, 2026; Stock Advisor terms | A registered firm can read it, but needs written permission before Fool research goes into client material. |
Motley Fool pages and terms read on September 29, 2026. Motley Fool One's price and the monthly Stock Advisor option come from third-party reviews because no Fool page we read printed them. The Fool runs frequent promotions, so confirm the price on the order page. Past performance does not guarantee future results. For educational and informational purposes only. Not financial advice. Consult a licensed advisor.
WHAT YOU GET - MOTLEY FOOL PRICING
Motley Fool pricing, run on the bench
Stock Advisor is $99, then $199
The compare page lists $199 a year and a $99 introductory price for new members only, with a footnote that membership renews at the then-current list price.
Epic is $299, then $499
Seven picks a month across four scorecards and a 50+ stock model portfolio, suggested for $50,000 or more.
Epic Plus is $1,399, then $1,999
Eight or more picks a month plus daily Moneyball recommendations, suggested for $100,000 or more.
The fee is a share of your portfolio
At list price and the suggested sizes, the three tiers cost 0.80%, 1.00% and 2.00% of the portfolio a year.
Monthly plans do not refund
The Stock Advisor terms say "There are NO REFUNDS" on monthly memberships. Annual plans refund only inside a stated guarantee, at most 30 days.
The return is an average of picks
The 934% averages every recommendation since launch, each from its own date. It is a record of the picks, not of a member who joins today.
HOW IT WORKS - 4 STEPS
From a sentence to a stamped verdict
Pick the tier by portfolio size
Match your portfolio to the Fool's own suggested sizes: Stock Advisor from $25,000, Epic from $50,000, Epic Plus from $100,000. Below those, the fee takes a larger share of your return.
Budget the renewal, not the intro
Year one is discounted for new members. Plan on $199, $499 or $1,999 every year after, since each membership renews at the then-current list price.
Buy annual if you want the guarantee
The terms rule out refunds on monthly memberships. The 30-day money back guarantee on Stock Advisor and Epic applies to annual purchases that include it.
Diarize day 25
Put a reminder five days before the 30-day guarantee ends and decide then whether you have used the picks.
Test how you will follow the picks
Buying every pick, only the Top 10 or only some changes the result. Run the rule you will actually follow through 20 years with costs on our trading strategy tester and compare it with an index fund.
Past performance does not guarantee future results. For educational and informational purposes only. Not financial advice. Consult a licensed advisor.
On the same bench
The Motley Fool prints its prices on a compare page and on each service page, with an asterisk on every introductory figure. We read the compare page, the Stock Advisor, Epic and intro pages, the Stock Advisor and Motley Fool One terms of service (both last updated February 5, 2026) and the site-wide Fool Rules (last updated January 29, 2026) on September 29, 2026. Every figure below is quoted from those pages unless we say otherwise.
| Plan | First year, new members | List price, and every year after | Picks a month | Suggested portfolio |
|---|---|---|---|---|
| Stock Advisor | $99 | $199 a year | 2 | $25,000+ |
| Epic | $299 | $499 a year | 7 | $50,000+ |
| Epic Plus | $1,399 | $1,999 a year | "8+ with daily Moneyball recs" | $100,000+ |
| Motley Fool One | Not printed on the pages we read | Reviews report $13,999 a year | Every service | Not stated |
The first-year price is a discount, and the footnote says how big
Each introductory price carries its own footnote. For Stock Advisor it reads "$100 discount based on current list price of Stock Advisor of $199/year. Membership will renew at the then-current list price at the end of the one-year membership term." Epic's footnote names a $200 discount on $499 and Epic Plus a $600 discount on $1,999. So the second year of Stock Advisor costs 101% more than the first, and the two-year bill is $298, not $198. For Epic it is $798 over two years and for Epic Plus $3,398. Budget the renewal, because that is the price you pay for as long as you stay.
The fee is a percentage of your portfolio, and the Fool sets the portfolio
Each plan names a suggested portfolio size: $25,000 or more for Stock Advisor, $50,000 for Epic and $100,000 for Epic Plus. At list price and at exactly those sizes, the subscription costs 0.80%, 1.00% and 2.00% of the portfolio a year. That is a fee in the same units as a fund expense ratio, and it comes off your return before any pick does its work. On a portfolio twice the suggested size it halves. On a smaller one it grows, which is the practical reason the Fool attaches a size to each tier.
The 934% is an average of picks, not a subscriber's account
The Stock Advisor page shows "+934% STOCK ADVISOR RETURNS" against "+213% VS. THE S&P 500", labelled as the return of average Stock Advisor recommendations, with "Past performance doesn't guarantee future results". The intro page, read the same day, prints 933% and 212% as of September 29, 2026. An average of recommendations counts every pick since the service began, each measured from its own recommendation date, so a pick from 2005 that compounded for twenty years weighs the same as one made last month. Nobody who joins today can own the early picks at their original prices. The figure tells you the picking record is strong. It does not tell you what a new member's account will do, and the Fool does not claim it does.
How Stock Advisor compares with Zacks Premium and Seeking Alpha Premium, and who should buy which tier, is in our Motley Fool Stock Advisor review.
QUESTIONS - ASKED AND ANSWERED
Motley Fool pricing: the common questions
How much does the Motley Fool cost?
The Motley Fool's main service, Stock Advisor, costs $99 for the first year for new members and $199 a year after that. Epic costs $299 then $499 a year, and Epic Plus $1,399 then $1,999 a year. Motley Fool One, the all-access tier, is reported by third-party reviews at $13,999 a year; the Fool pages we read did not print it.
How much is Motley Fool Stock Advisor per year?
Motley Fool Stock Advisor has a list price of $199 a year. New members pay an introductory $99 for the first year, and the compare page says the membership then renews at the then-current list price. Third-party reviews also report a monthly option at $39, which the compare page we read did not show.
Does the Motley Fool renew at a higher price?
Yes, for new members on an introductory price. The footnote on each plan says the membership "will renew at the then-current list price at the end of the one-year membership term". For Stock Advisor that is $99 in year one and $199 in year two, an increase of 101%.
Can I get a refund from the Motley Fool?
Stock Advisor and Epic advertise a 30-day money back guarantee on annual memberships. The Stock Advisor terms say there are no refunds on monthly memberships and that annual refunds apply only where the offer included a guarantee, for up to 30 days. Motley Fool One gives a 30-day credit toward another membership instead of cash.
Is Motley Fool Epic worth it over Stock Advisor?
Epic is worth it if you will research seven picks a month and use the dividend picks and the 50+ stock Epic Portfolio. At list it costs $300 a year more than Stock Advisor, which is 0.60% of a $50,000 portfolio. A buy-and-hold investor who struggles to act on two picks a month will not use seven.
How does the Motley Fool calculate its returns?
The Stock Advisor page labels its 934% as the return of average Stock Advisor recommendations, against 213% for the S&P 500, as of September 29, 2026. An average of recommendations measures each pick from its own recommendation date, so early picks count fully. It is not the return of a subscriber who joined recently.
Is the Motley Fool personalized investment advice?
No. The Stock Advisor terms state that The Motley Fool "is not in the business of rendering personalized or individualized investment advice" and that members are solely responsible for their investment decisions. The picks and rankings are the same for every member.
Can a financial advisor use Motley Fool research with clients?
The Fool Rules allow one copy for "personal, non-commercial use" and prohibit any commercial use of Fool content without prior written permission. A registered firm can subscribe and read it, but should get permission in writing before using Fool picks or research in client material.
Does the Motley Fool have backtesting?
No. Stock Advisor, Epic and Epic Plus deliver picks, rankings and model portfolios. None of the pages we read offers a tool to test your own buying or selling rule on historical data.
Past performance does not guarantee future results. For educational and informational purposes only. Not financial advice. Consult a licensed advisor.
Your next idea deserves a verdict, not a hunch.
Bring a thesis or a ticker. AgentTrading restates the rule, shows the evidence, runs 20+ years of history, and stamps an honest verdict. You decide.
Past performance does not guarantee future results. For educational and informational purposes only. Not financial advice. Consult a licensed advisor.