GuruFocus pricing: GuruFocus cost per year, subscription cost by region, and what each plan unlocks
GuruFocus sells three paid plans, billed yearly. Premium is priced per market: $549 a year for the USA, Europe or Asia, and $369 for smaller regions such as Canada or the UK. Plus is $1,398 a year and Pro is $2,448. The ranking reviews print three different older ladders, and one of them still promises a refund that GuruFocus withdrew on July 13, 2026.
- 1 THESIS
- 2 EVIDENCE
- 3 BACKTEST
- 4 RISK
- 5 VERDICT
02 EVIDENCE · FUNDAMENTALS
04 RISK · IN PLAIN ENGLISH
Sample scenarios, not a live backtest of what you typed. Past performance does not guarantee future results. Educational analysis only, not financial advice.
In short
GuruFocus costs $549 a year for Premium with US coverage, $1,398 a year for Plus and $2,448 a year for Pro. Premium is bought per region: the USA, Europe and Asia are $549 each, while Canada, UK/Ireland, Oceania, Latin America, Africa and India/Pakistan are $369 each. Every plan starts with a 7-day trial. Since July 13, 2026, once billed, subscriptions are non-refundable.
Past performance does not guarantee future results. For educational and informational purposes only. Not financial advice. Consult a licensed advisor.
SIDE BY SIDE - PRICING CHECKED SEPTEMBER 26, 2026
Every GuruFocus plan, who it is for, and the honest alternatives at each price
One card per GuruFocus tier plus the closest priced alternatives, including an honest card for this site. All GuruFocus prices are per year.
| Tool | Best for | Price (September 26, 2026) | The honest limitation |
|---|---|---|---|
| GuruFocus Premium | A US value investor who wants 30 years of financials, DCF and WACC calculators, and the headline guru portfolios on one account | $549 a year for the USA; $369 a year for each smaller region | 144 guru portfolios, screener backtesting over the last 5 years only, up to 2,000 Excel add-in queries and 1,000-row screener downloads. |
| GuruFocus Plus | An investor who follows specific fund managers beyond the famous ones, or wants to test a screen through the 2008 and 2020 drawdowns | $1,398 a year | Two and a half times Premium. The screen history goes back to 2006, which is roughly twenty years, not the thirty years of financials. |
| GuruFocus Pro | A heavy user who needs the top tier's limits and support | $2,448 a year | On the rows of the plan table that carry text, Pro and Plus read the same: screener history to 2006, 8,000+ guru holdings, unlimited Excel queries, 5,000-row downloads. Reviews describe Pro as adding API access and priority service. |
| Stock Rover | A fundamentals investor who wants historical screening and portfolio sync with monthly billing available | Premium Plus $588 a year, or $70 a month | North American coverage, no guru-portfolio tracking, no refunds, and no trading-rule backtester. |
| Koyfin | Someone who wants charts, fundamentals and dashboards with a published monthly and annual price | Published ladder from a free tier up through paid plans, monthly and annual | No backtesting engine at any tier and no guru tracking. |
| AgentTrading Analyst | An investor who has turned a screen or a guru idea into a rule and wants to know whether it held up over 20 years | $49 a month, or $468 a year. Starter is $19 a month with a 10-year window | We are not a screener, we do not track guru portfolios and we have no 30-year financial database. Buy GuruFocus for those. |
Prices are the vendors' public list prices, checked September 26, 2026, and vendors change them. Verify current pricing and capabilities with each vendor before you buy.
GuruFocus Premium
A US value investor who wants 30 years of financials, DCF and WACC calculators, and the headline guru portfolios on one account
Premium is where the financial statement depth lives, and that is the part most subscribers say they use daily: the plan card leads with "30 years financial data", which also contradicts the "10 years" some reviews list for it. What Premium rations is the guru side and the screen history. If you invest in US stocks from the financials up and do not need to follow lesser-known managers, Premium is the right plan.
GuruFocus Plus
An investor who follows specific fund managers beyond the famous ones, or wants to test a screen through the 2008 and 2020 drawdowns
Plus opens the full guru universe of 8,000+ portfolios, unlimited Excel add-in queries and 5,000-row downloads, and moves screener backtesting from five years to 2006. For someone whose process is "find what great investors own, then check the numbers", Plus is the plan the brand is really describing. It is $849 a year more than Premium, which is the figure to weigh against how many managers outside the 144 you actually follow.
GuruFocus Pro
A heavy user who needs the top tier's limits and support
Pro costs $1,050 a year more than Plus, and the difference is not in the limits a typical investor hits. Before paying for it, ask GuruFocus in writing what Pro includes that Plus does not for your use, especially if the reason is data access for a team or a script. Redistributing the data still needs a separate commercial licence on any plan.
Stock Rover
A fundamentals investor who wants historical screening and portfolio sync with monthly billing available
Stock Rover is the closest like-for-like screener, and its historical screening starts at a lower annual price than GuruFocus Plus. It does not track 13F portfolios. Every plan on all three billing terms is on our Stock Rover pricing page.
Koyfin
Someone who wants charts, fundamentals and dashboards with a published monthly and annual price
Koyfin is lighter on screening depth and stronger on charting and macro views. It publishes its whole ladder, which makes it easy to compare. Prices are on our Koyfin pricing page.
AgentTrading Analyst
An investor who has turned a screen or a guru idea into a rule and wants to know whether it held up over 20 years
The two products answer different questions. GuruFocus tells you which companies meet your criteria and who owns them. We take a rule, such as buying a stock when it trades below a set valuation and selling when it recovers, run it on adjusted daily data and report every trade, the drawdown and a plain verdict, including when the idea lost to buy and hold. Start on the trading strategy tester.
Past performance does not guarantee future results. For educational and informational purposes only. Not financial advice. Consult a licensed advisor.
EVERY PRICE AND TERM, QUOTED FROM THE VENDOR
GuruFocus pricing: what the vendor states, where it states it, and what it means for your bill
Every row below is quoted from GuruFocus's rendered pricing page, its FAQ or its terms of use. Where a ranking review prints a different figure, the row names it.
| Question a buyer asks | What GuruFocus states | Where it is stated | What it means for you |
|---|---|---|---|
| How much is GuruFocus a year? | Premium $549, Plus $1,398, Pro $2,448. The order total reads "$549 / year" with the USA selected. | gurufocus.com/pricing, plan tabs and order total | For a US investor the entry price is $549 a year, not the $424 or $499 printed on several ranking reviews. |
| Why do I see different Premium prices? | Premium is priced per region: USA, Asia and Europe $549 a year each; Canada, UK/Ireland, Oceania, Latin America, Africa and India/Pakistan $369 a year each. The FAQ: "Additional fee applies if you subscribe more regions". | gurufocus.com/pricing, Choose Regions; gurufocus.com/faq | A Premium price quoted without a region may be the $369 figure. Adding a second market adds a second fee. |
| Is there a monthly plan? | The pricing page shows prices "/ year" only. The terms set "The initial minimum subscription payment term is 12 months." The FAQ still mentions switching "from a monthly payment to an annual payment to save more than 33%". | gurufocus.com/pricing; terms of use; FAQ | Plan on paying for a full year up front. The monthly line in the FAQ is not backed by a monthly price anywhere on the pricing page. |
| Can I get a refund? | "Once billed, all monthly and annual subscriptions are final and non-refundable. We do not offer prorated refunds for mid-term cancellations." Effective July 13, 2026. | gurufocus.com/term-of-use, Cancellation and Refund Policy | The 30-day money-back guarantee some reviews describe applied before July 13, 2026. Decide during the 7-day trial. |
| How does the free trial work? | A 7-day trial, "available once every 24 months. If you've trialed within this period, you'll be charged immediately upon registration." Trial users are limited to 1,000 Excel add-in requests. | gurufocus.com/pricing, FAQ | If you tried GuruFocus last year, there is no second trial. Do not sign up to "look around" unless you mean to buy. |
| How far back does the screener backtest go? | Screener Backtesting: Premium "Last 5 years", Plus "Back to 2006", Pro "Back to 2006". | gurufocus.com/pricing, Detailed Plan Overview | A five-year test on Premium covers one market regime. Twenty years of screen history costs $1,398 a year. |
| How many gurus does Premium track? | Guru holdings: Premium 144, Plus 8,000+, Pro 8,000+. Guru portfolios are updated as filed, generally "45 days after the end of each quarter". | gurufocus.com/pricing; gurufocus.com/faq | Premium covers the headline names only. Every guru position you see is at least weeks old, because it comes from quarterly 13F filings. |
| Can a financial advisor use it? | The subscription is "exclusively for personal or professional research purposes". Any shared document with GuruFocus data must carry its logo or name it as the source, and "To redistribute GuruFocus data, a commercial data license must be obtained", including "printed materials, reports". | gurufocus.com/term-of-use, Subscription and Data Redistribution | Research use is open to professionals on any plan. Putting GuruFocus figures in client reports is where the licence question starts, so ask before you do it. |
| Does any plan backtest a trading rule? | The plan table lists Screener Backtesting on every paid plan. It tests a screen, a basket of stocks that meet criteria, over time. There is no entry-and-exit rule tester in the plan overview. | gurufocus.com/pricing, Detailed Plan Overview | If your question is whether buying on one signal and selling on another made money, that is a second tool. Our Analyst plan is $468 a year with 20+ years of adjusted daily data. |
Prices and the plan table were read from a rendered copy of gurufocus.com/pricing dated August 31, 2026. The FAQ and terms of use were read from copies dated September 2 and September 21, 2026; the terms are marked "Last updated: July 13, 2026". GuruFocus blocks automated requests from our servers, so we read archived copies rather than the live page. Prices change, so confirm at checkout. Past performance does not guarantee future results. For educational and informational purposes only. Not financial advice. Consult a licensed advisor.
WHAT YOU GET - GURUFOCUS PRICING
GuruFocus pricing, run on the bench
Premium has a price per market, not one price
The USA, Europe and Asia are $549 a year each on Premium, and six smaller regions are $369 each. A review that says "Premium costs $369" and one that says "$549" can both be quoting the vendor. For US stocks the figure is $549.
Every tier is $50 above the spring figures
Reviews updated in spring 2026 list $499, $1,348 and $2,398. The live page reads $549, $1,398 and $2,448. WallStreetZen's June update prints an older ladder still: $424, $1,273 and $2,323.
No refunds since July 13, 2026
The rewritten terms say billed subscriptions are "final and non-refundable", with no prorated refunds. Reviews describing a 30-day money-back guarantee are describing the old terms.
The trial is once every 24 months
If you have tried the same coverage in the last two years, you are charged at signup. Combined with the refund rule, that makes a casual signup an expensive way to look around.
Premium tests a screen over 5 years
Screener backtesting on Premium covers the last five years, one market regime. Plus and Pro go back to 2006. The difference is $849 a year.
Premium follows 144 gurus, not 8,000
Guru holdings on Premium cover 144 portfolios. Plus and Pro cover 8,000+. Whether that gap matters depends on whether the managers you follow are household names.
HOW IT WORKS - 4 STEPS
From a sentence to a stamped verdict
Pick your market before your plan
On Premium the region sets the price: $549 for the USA, Europe or Asia, $369 for Canada, UK/Ireland and four other regions. Each extra market is another fee, so choose the markets you actually buy in.
Decide whether 144 gurus is enough
Write down the five managers you would follow. If any are missing from Premium, you are a Plus buyer, and it is better to know that before the trial starts than after the charge.
Use the 7-day trial on the plan you will buy
The trial happens once every 24 months and there are no refunds after billing. Test the exact screens and guru pages you plan to use, then cancel through the contact form before day seven if it is not right.
Diarize the renewal
Renewal is automatic and billed "at the subscription fee in effect at the time of that renewal". Check the pricing page a week before and cancel through the contact form if the new rate is not worth it.
Test the rule, not just the screen
A screen that worked over five years is an idea, not evidence. When a screen or a guru position turns into a rule you want to trade, run it through 20 years on our trading strategy tester before you put money behind it.
Past performance does not guarantee future results. For educational and informational purposes only. Not financial advice. Consult a licensed advisor.
On the same bench
The GuruFocus pricing page loads its prices with JavaScript, which is one reason so many write-ups print stale figures: the numbers are not in the page source a crawler sees. We read the rendered page, the FAQ and the terms of use. The FAQ answers the headline question in one line: "The US membership is $549/year. Additional fee applies if you subscribe more regions such as Europe, Asia, Canada etc."
| Plan | Price | Screener backtesting | Guru holdings covered | Excel add-in | Screener downloads |
|---|---|---|---|---|---|
| Premium | $549 a year (USA, Europe or Asia), $369 a year for each smaller region | Last 5 years | 144 | Up to 2,000 queries | Up to 1,000 rows |
| Plus | $1,398 a year | Back to 2006 | 8,000+ | Unlimited | Up to 5,000 rows |
| Pro | $2,448 a year | Back to 2006 | 8,000+ | Unlimited | Up to 5,000 rows |
Two rows in that table decide the purchase for most buyers. The first is guru holdings. GuruFocus is named for tracking what well-known investors buy and sell, and Premium follows 144 of them. Plus and Pro follow more than 8,000 portfolios. If the reason you came is to follow a specific fund manager who is not among the 144, Premium does not do the job, and the step up is $849 a year.
The second is screener backtesting. On Premium the All-In-One Screener can be tested over the last 5 years. Plus and Pro go back to 2006. Five years is a single market regime, so a screen that looks good over that window has not yet been tested through a real bear market. That is the one historical question most people buying a value-investing tool actually want answered, and it sits on the $1,398 plan.
Why the reviews on page one disagree
Search for this and you will find at least three different price ladders, each on a page that says it was updated in 2026. WallStreetZen's review, updated June 29, 2026, lists Premium at $424, Premium Plus at $1,273 and Professional at $2,323. Bullish Bears, updated in the spring, lists $499, $1,348 and $2,398. Stock Unlock, from January, gives $499 as the minimum and about $1,398 for Premium Plus. The live page says $549, $1,398 and $2,448. If the spring figures were right when they were written, every tier has since gone up by exactly $50.
The regional model explains the rest. Premium is not one product. The same Premium plan costs $549 for the USA and $369 for Canada, so a review that quotes "Premium" without the region may be quoting either. For a US investor the number that matters is $549.
The refund promise that no longer applies
WallStreetZen's review says GuruFocus offers "a 7-day free trial and a 30-day money-back guarantee". GuruFocus rewrote its terms on July 13, 2026. For anything bought on or after that date: "Once billed, all monthly and annual subscriptions are final and non-refundable. We do not offer prorated refunds for mid-term cancellations." The terms add that "a processing fee may apply if you cancel the membership after the charge", and that the initial minimum subscription term is 12 months. So the trial is where the decision is made. The trial is offered once every 24 months; if you trialed the same coverage within that window, your card is charged on signup.
Renewal is at whatever the price is then
The terms say your account "will be charged for each such renewal at the subscription fee in effect at the time of that renewal". With every tier now $50 higher than the spring figures, that line is not hypothetical. Put the renewal date in your calendar and check the pricing page a week before it.
Whether GuruFocus is worth $549 or $1,398 a year for the way you invest, including how it compares with Stock Rover and Seeking Alpha, is in our GuruFocus review.
QUESTIONS - ASKED AND ANSWERED
GuruFocus pricing: the common questions
How much does GuruFocus cost?
GuruFocus costs $549 a year for Premium with US coverage, $1,398 a year for Plus and $2,448 a year for Pro. Premium is priced per region, so Europe or Asia is also $549 and smaller regions such as Canada or the UK are $369 each. All plans are billed yearly and start with a 7-day trial.
What is the difference between GuruFocus Premium and Plus?
Plus follows 8,000+ guru portfolios against 144 on Premium, backtests screens back to 2006 rather than over the last five years, and removes the 2,000-query cap on the Excel add-in. It also raises screener downloads from 1,000 to 5,000 rows. Plus costs $1,398 a year, $849 more than US Premium.
Is GuruFocus worth it?
GuruFocus is worth it for a US value investor who reads long runs of financial statements and follows well-known fund managers, and Premium at $549 a year covers that. It is less clearly worth it if you need the full guru universe or long screen history, because both start at $1,398. It does not backtest a buy and sell rule on any plan.
Does GuruFocus offer refunds?
Not for subscriptions bought on or after July 13, 2026. The terms say that once billed, monthly and annual subscriptions are final and non-refundable, with no prorated refunds for mid-term cancellations. Cancelling stops the next renewal and you keep access to the end of the paid period. Purchases before that date follow the earlier terms.
Does GuruFocus have a monthly plan?
The pricing page shows yearly prices only, and the terms set a 12-month minimum initial term. The FAQ mentions switching from monthly to annual payment, but no monthly price is listed. Plan on paying for a year up front and confirm with GuruFocus before signing up if you need monthly billing.
Is there a GuruFocus free trial?
Yes. Every paid plan starts with a 7-day free trial, and you are not charged if you cancel within it. The trial is available once every 24 months; if you have trialed the same coverage in that window you are charged immediately. Trial users are limited to 1,000 Excel add-in requests.
Is GuruFocus free?
There is a free account with limited access to the screener, guru holdings, news and the discussion board. The features people pay for, including 30 years of financials, full guru portfolios and screener backtesting, are on the paid plans. The free account is useful for deciding whether the interface suits you before the 7-day trial.
Can financial advisors use GuruFocus?
Yes for research. The terms describe subscriptions as for "personal or professional research purposes". Shared documents with GuruFocus data must show its logo or name it as the source, and redistributing the data, including in printed reports, needs a separate commercial data licence. Ask GuruFocus before putting its figures in client material.
Does GuruFocus have backtesting?
GuruFocus backtests screens. Premium covers the last five years and Plus and Pro go back to 2006. A screen backtest checks how stocks meeting your criteria performed over time. It does not step a buy and sell rule through daily prices and report each trade and drawdown, which is what a strategy backtester does.
Past performance does not guarantee future results. For educational and informational purposes only. Not financial advice. Consult a licensed advisor.
Your next idea deserves a verdict, not a hunch.
Bring a thesis or a ticker. AgentTrading restates the rule, shows the evidence, runs 20+ years of history, and stamps an honest verdict. You decide.
Past performance does not guarantee future results. For educational and informational purposes only. Not financial advice. Consult a licensed advisor.