Simply Wall St Review and Simply Wall St Cost per Plan

Simply Wall St is worth it for a US long-term investor who holds 10 to 30 stocks and wants each company's valuation, balance sheet, growth forecast and dividend record turned into one picture they can read in a minute. Premium costs $131.40 a year ($10.95 a month, billed yearly) and Unlimited costs $258 a year ($21.50 a month). It is poor value if you want to test a buying rule, because no plan includes a strategy backtest, and the "tax deductible" badge on its plans page does not apply to most US individual investors.

We read Simply Wall St's plans page and its Terms and Conditions on October 8, 2026. Figures below are quoted from those two pages unless we name another source or say the arithmetic is ours.

Simply Wall St at a glance

Is Simply Wall St worth it?

Simply Wall St is worth paying for if your problem is reading companies, not timing trades. Its Snowflake squeezes valuation, future growth, past performance, financial health and dividends into one five-sided chart, and each company report explains the score in short plain-English checks. For an investor who owns a dozen stocks and never reads a 10-K, that is a real improvement over a quote page, and Premium works out to about 36 cents a day by our arithmetic.

It is not worth it if you want a signal to trade on or proof that a method works. Simply Wall St describes what it publishes as "either factual information or general advice", and nothing on the plans page tests whether buying its undervalued companies would have beaten an index fund.

How much does Simply Wall St cost?

Simply Wall St shows three plans. Free is $0, Premium is $10.95 a month and Unlimited is $21.50 a month, and both paid prices are labeled as billed yearly, so the charge at checkout is $131.40 or $258 for twelve months. The page shows prices in US dollars and adds that VAT or sales tax "is shown clearly at checkout where applicable".

Two details change what you actually pay. First, the public plans page only shows the yearly price. The app's own interface carries a "Switch to Monthly Plan" option, so month-to-month billing exists, but its price is not printed on the page, so read the order summary before you choose it. Second, the terms let Simply Wall St change prices "with reasonable notice", and your card is charged automatically "on each subsequent anniversary of their billing cycle" until you cancel. Put the renewal date in your calendar on the day you subscribe.

What is the difference between Simply Wall St Premium and Unlimited?

The difference is volume plus one feature. Premium caps you at 30 company reports a month, 3 portfolios of 30 holdings and 10 saved screeners. Unlimited removes every cap and is the only plan with Excel and PDF export. Both include broker sync, the Charlie AI assistant, all-time portfolio history and dividend analysis, none of which the Free plan has in full.

The cap that pushes most people up is holdings. Thirty positions sounds like plenty until you add a spouse's IRA and a taxable account to the same login. If you hold more than 30 names in one account, Premium cannot show the whole portfolio. Simply Wall St's FAQ, written about moving down to Free, says nothing is deleted when you go over a limit, but the extra stocks cannot be opened until you upgrade.

Does Simply Wall St have a free trial?

Yes. Every new account starts with 7 days of full Premium access, and no card is asked for at signup. On day 8 the account drops to the Free plan on its own, and Simply Wall St says nothing is charged unless you choose to subscribe. If you then buy, the 14-day money-back guarantee for new subscribers gives you a second window to back out. That is a more generous pair of terms than most research services we have reviewed.

Is Simply Wall St tax deductible in the US?

For most US individual investors, no. The plans page shows a "Tax deductible" badge, but under US law the cost of investment research is a miscellaneous itemized deduction, which the 2017 tax law suspended from 2018 and the One Big Beautiful Bill Act of 2025 made permanently non-deductible. A trader who qualifies for trader tax status, or an advisory firm paying for its staff, can usually treat the subscription as a business expense. Ask your tax preparer which applies to you.

If it does count as a business cost, the yearly invoice has to reach your books with the right date and category, along with every other data and charting subscription you pay for. Keeping those receipts organized is easier if you scan the receipts into categorized line items as they arrive rather than at tax time.

Can you use Simply Wall St for professional or client work?

Not on the standard plans without asking. The Terms and Conditions say that, outside the affiliate and partnership programs "and the professional membership levels", the platforms are "for your personal, non-commercial use only", and a separate S&P Capital IQ clause limits an individual end user's access to "personal non-commercial use". Simply Wall St therefore gates professionals by licence, not by price: an adviser pays the same $131.40 for Premium, but showing its reports to clients needs a professional arrangement first. How 20 other research vendors treat the same question is on our non-professional subscriber page.

Simply Wall St is also an Australian company. Its terms describe it as a Corporate Authorised Representative of an Australian financial services licensee, and say any advice is "general advice only" and "prepared without considering your objectives, financial situation or needs".

Does Simply Wall St have backtesting?

No. None of the three plans lists a backtest, and the "equity curve" on paid plans is the history of your own portfolio, not a test of a rule. Simply Wall St tells you whether a company looks cheap and healthy today. It does not tell you whether a rule such as "buy when the Snowflake value score is high, sell after 12 months" made money in 2008, 2020 or 2022.

That is the gap to close before you act on a score. Type the rule you would actually follow into our trading strategy tester: it runs on 20+ years of split- and dividend-adjusted daily data, charges a cost on every trade, and reports the drawdown and a plain verdict against buy and hold. For checking one company's fundamentals the same way, the fundamental analysis tool lays out the numbers behind each verdict.

Simply Wall St vs Stock Rover, Seeking Alpha and TipRanks

These four overlap on stock research but sell different things. Prices for the other three are from our own source reads on the linked pages.

Simply Wall St is the cheapest of the four at list price and the easiest to read. Stock Rover costs more than twice as much and suits someone who wants to build screens on 10 to 20 years of fundamentals. If you are weighing deeper research platforms, our Stock Rover review and GuruFocus review go through the same questions.

Who should not buy Simply Wall St

Do not buy Simply Wall St to trade short term: scores built on annual and quarterly financials move slowly, and nothing in it times an entry. Do not buy Unlimited only for more reports if what you really need is export, and do not buy either plan for the tax badge without checking your own situation. And do not show its reports to clients on a personal licence.

Our verdict on Simply Wall St

Simply Wall St does one thing better than its rivals: it makes a company's fundamentals legible in under a minute, at a price lower than any research subscription we have reviewed. For a US buy-and-hold investor with up to 30 positions, Premium at $131.40 a year is good value, and the 7-day trial plus the 14-day refund make it a low-risk purchase. Treat the Snowflake as a shortlist, not a strategy. Before you buy a stock because it scores well, run the exact buy and sell rule through the trading strategy tester so you know what it did through the last three bear markets.